Tag Archives: mobile

29 Jul

Game Screenshots that sell on the Apple App Store

moWOW Screenshots that Sell

You’ve just uploaded the binary, created an awesome icon, added the description and then iTunes asks you for the screenshots.

Now, before talking about game screenshots that sell, let’s think from a user’s perspective what is the order of importance of those elements when it comes to discovering and choosing your game. This is more or less what happens:

  1. The user searches for something on the App Store (not a specific game name).  Usually from their mobile device.
  2. He/She look at the icons and focus on those that are good looking and high quality
  3. They eliminate those that usually have less than 4 stars. I would say 3, but would you be able to answer me if I asked what was your last 3 star game that you installed?
  4. At this point, they compare the first screenshot.  App information is now displayed in a card (icon, title, ratings/reviews, price and the first screenshot).
  5. They tap on those that seem at the same level. And they start reading the description, right? Well isn’t that cute… but it’s wrong! They go straight down to the screenshots.

So the order is in fact: icon -> rating -> screenshots -> (maybe) description. I say maybe because sometimes they get all their info from the reviews below the screenshots.

As Jen Gordon from Designboost wrote in a similar article:

“You tap into comparably priced and comparably reviewed apps to see which one looks the best”

Apps or games.

With screenshots being so important, we wanted to examine some tips and tricks for creating screenshots that will help sell your game.

The first screenshot 

In short, that baby needs to be so good players will be attracted to it like flies are attracted to lights.  That first image needs to convince them to tap on the game and find out more.

Splash image or in game visuals?  Depending on what your game is about, an in game screenshot might not do it justice, even with captions or text. That is why some games prefer to create an attractive wallpaper-ish image.

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18 Mar

Do you want real Facebook Fans? Then don’t advertise on Facebook

Even though Facebook is delivering good results when it comes to mobile app installs, it seems to be doing the opposite with page fans.

It seems that advertising to get new fans, be it either legal (via Facebook advertising) or not will only drown your page with fake profiles (see video below). On top of that, due to Facebook’s Edgerank algorithm, all those fake likes also reduce the reach you had with your real fans.

In the case of mobile games trying to get players to become fans, it might be possible to avoid drowning in all that fake-ness by only promoting the page within the game and where possible offering incentives to become a fan(coins, bonuses, etc.). That way, most of your fan base will come from within the game.

Having a relatively healthy user base you can also do promoted posts, targeting fans and their friends. You still have a chance to get fake friends, but also a higher chance to get more real players on board.

The fake fan problem was never really a secret. What wasn’t clear was the extent of it. And what is even more troublesome is that those fake fans are there to stay. You can’t “un-fan” them.