Tag Archives: Launch

16 Jan

Postmortem: The Way Home (the light launch)

This is a “short” post mortem to the light launch of our second mobile game: The Way Home. We set out to make the game in one month. Yeah, that never happened. But that is a different kind of post mortem and we are not there yet. So, back to the light launch.

By “light” we mean not all the content and some features and effects were not yet integrated. What we did have was a finished and (to a certain level) polished game.

Right, the launch. We wanted to publish exactly before the Christmas freeze. Crazy right? What are the chances?  Close to zero for small indie devs with no budget for advertising. It’s the time when  all the big publishers pump money in install campaigns to keep their ranks or even win some. CPI’s go from $1-2 to $6 or more.  So why Christmas?

Well, we did not want to do a main marketing launch for the first version of the game. However, we did want people to install and play the game so that we found out what our players like, what works and what not.

1. What went right:

We got approved on time.  We were actually lucky. We submitted in the first week of December. We did do a fair amount of testing but as we found out after launch, not enough. However, the game passed review and the game went live on the 18th Dec.

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20 Nov

The Way Home: Preparing For Christmas Launch

The Way Home Game iOS soon on the AppStore

So, as some of you know, we have been working on The Way Home,  our next game. We’re aiming to submit in time for the Christmas Holidays.

There are still a lot of things to do: mechanics and content to add, bugs, play testing, level balancing, you name it.  All our Trello cards put together are longer than a Black Friday shopping receipt. But we want to see you time traveling before the iTunes’ “frozen” week.

The most critical parts are content and polish. There is also particle effects and more game play related mechanics or enemies, but they will probably have to wait for future updates. On the bright side, we might be able to squeeze a set of hardcore levels with Dex as the main character. Time travel coordinates crossed.

Right. That’s about it. It’s back to work and coffee for us.