I was reading the other day about Crossy Road and how they made 1 million dollar from video ads. In the past few months I’ve seen better and better integration between games and ads where currency is being replaced with watching a 15 second video or a banner.
It got me wondering what is the ad to cash ratio in these games and if there is any average or standard to it. In other words many ads must a player watch to match a $0.99 IAP? Here’s a few games that I tested out and their ratios: Read More