Flappy Bird isn’t the only title to get a clone fest on the App Store. Threes! has that going too. Of course it was only a matter of time before someone cloned it to offer a free version. In comes 1024. Then we got 2048, a web version. And now we have dozens of clones. There are devs out there actually cloning clones of the Threes game.
I understand it’s easy to clone, but I have to believe that people spending time to make a clone and promoting it are actually doing that to also make some money. That being said, just making an identical game and calling it different because you reskinned it won’t get you far. In fact, all you get is time wasted.
Do you want your clone to get seen and played and remembered? Then try and stand out. Try and be creative. Try and show us a side of this fun mechanic that we have not seen yet. Try and bring something hilarious (Like the Doge version of the game) to the table. Do all it takes so that your game be remembered.
When people playing Threes! or 2048 look at your game, they are either going to say clone or they are going to describe it as similar to.
Bring something new to the table. Try and aim for the latter.