I wrote last month about how advertising on Facebook for page fans will only get you more and more fake accounts. On top of that, the reach and visibility you have in front of real fans goes down the more you attract fakes.
For games however, a relatively safe alternative is promoting the page only inside the game. But just placing the Facebook button or like us button doesn’t work.
Usually games try and motivate “liking” by giving away coins. Coins however don’t have value for a player until after he has played for a while.
Another way to get them to like your page that seems to have good results is to reward them with a critical item or weapon or building or vehicle early on in the game that helps with their progress.
Here are 2 examples:
Two thoughts here. One, I wouldn’t focus my players on 2 pages. Players care about the game (if they decide to care about it). Most of the time they don’t know or don’t care about the company that made the game, at least not at first. Second, it’s interesting that Road Warrior actually checks if you are a fan of their page so you can’t really trick them but you can unlike them afterwards.
I admit that I don’t have any strong data to prove that the items in their shops described above and the big number of fans are related. I’ve just been following these games on occasion since they were down to 500k fans for Bike Race and 300k for Road Warriors (the time when I first liked their pages).